Marketing Content Examples For B2B Businesses
The most effective marketing content connects with the consumer on an emotional level. It gives new concepts and ideas to help people tackle problems.
The best marketing content is entertaining whether it's a captivating video or a detailed white paper. It adds value to its readers and satisfies its branding objectives. These eight examples of branded content that work can be a great way to learn.
Blog Posts
Blog posts are a great method for businesses to share their thoughts, insights and stories. They can address any subject or question and are usually educational in the sense that they are educational in. They may contain videos, images, polls or audio to make the content more interesting and improve on-page search engine optimization (SEO).
Writing blog posts of high-quality starts with conducting market research in order to discover and confirm a few essential facts about your readers. Once you've identified your audience's preferences and interests, you can start thinking about and writing.
Blog posts can be classified into various categories, including how-tos listsicles, and infographics. Making these types of blog posts ensures that your website has plenty of variety and provides the value your audience expects to find when they visit.
For example, a how-to article can teach your audience a new skill and help them resolve a problem they're facing, making it a valuable piece of marketing content to keep your audience entertained. A"curated list" is a form of blog post that utilizes various real-world examples to support a specific aspect. This type of blog post could also be utilized as a tool for marketing to increase brand recognition and credibility.
Case Studies
Case studies are not as sexually attractive as a viral blog post but they are one of the most effective marketing content pieces you can develop. They are great for showcasing your skills and establishing trust with potential customers. A great case study is designed to help your audience solve the problem by demonstrating the way your product or service helped a customer solve a similar problem.
Use infographics and videos to make your case study more engaging. Be cautious not to make your case studies into ads as this will reduce the credibility of your business. Create resources that encourage and motivate your readers.
You can also make use of case studies to show client testimonials and user-generated content (UGC). This helps build trust and makes your website more credible. UGC is especially efficient when it's supported by data.
White Papers
Unlike blogs and feature articles, white papers are typically longer-form and provide greater knowledge and depth of research. B2B companies use them to show their leadership in their field or offer an unique perspective to help customers make buying decisions, learn more about their industry, or resolve issues for their business.
Because of their high level of content that is in-depth They are an excellent tool for building trust with casual readers and positioning businesses as an expert source of knowledge. They also help move potential customers through the sales funnel.
White papers can be found in a variety of styles, but the most effective ones are designed for specific audience. This means that everything from the tone of voice to the distribution strategy should be tailored to your ideal reader.
White papers typically share research findings, but it's not difficult for them to be a bit too much in the realm of theory without providing readers with practical applications. Backgrounders and papers on problem-solving must include some type of success stories to keep readers engaged. White papers are increasingly incorporating interactive designs. They allow the reader to filter charts and tables to concentrate on only the information they are looking for. This makes it easier for the reader to absorb and move through the sales funnel.
Videos
Videos are a great way to engage your audience. They're also a great method of marketing in a lively, interactive manner. They are a great way to capture the attention of your customers and conveying complicated concepts.
Tutorials, instructional videos and demonstrations are some of the most popular types of video. These videos are intended to educate your customers about your products and enhance their loyalty.
These videos are an excellent way to highlight your industry's expertise and can be utilized on social media, as blog posts, or even as part of a sales presentation. They can be a fantastic way to connect with your audience, especially when they relate to current events or cultural trends.
You can leverage testimonials to build confidence in your brand and encourage new prospects. You can ask your current customers to share their experiences with your brand or jump on Reddit and host an AMA (Ask Me Anything) session. You can create screen-shares and how to videos that are titled in accordance with specific issues. If you have an ecommerce solution that assists small to mid-sized businesses manage their online stores, title your video "How to Create Shopify Store". This will help you rank it in search engines.
Testimonials
Testimonials are another form of social proof that makes people trust an organization's reputation. These can be used in video or text format, and they are a great way to boost sales and build up the image of a business online.
Testimonial marketing content works well because it focuses on the specific needs of each customer and how the company's product or service solved those problems. It also helps establish credibility for the business because it shows that others have tried the product and found it useful.
If you choose to use testimonials, be sure you include a name, title, and company as this will help to increase their credibility. It is also essential to make the testimonials as personal as possible by using a face of the person who wrote them. This will also help in creating an emotional connection between the brand and its customer.
While some businesses choose to have a separate testimonials page however, you can also incorporate them into other pages on the website. If a testimonial refers to a specific product, for example, you can display it on the product page or checkout page. This approach will avoid the page being viewed less frequently than other pages, and it will still give the same social proof.
Interactive Landing Pages
Using interactive elements on landing pages increases the level of engagement of visitors. This type of content will aid you in achieving your goal of turning website visitors into leads. Instead of being a static site with a sign-up form, and other marketing content, interactive pages offer a unique experience to your visitors.
In this interactive landing page for Mooala dairy-free milk, the brand uses a playful approach to communicate the benefits of its product while keeping the user engaged. The page includes an easy sign-up form with various options, which speed up the process of converting even more.
This interactive landing page created by TransferWise is another example. The first page offers real-life success stories as well as social proof to reassure prospective customers that the service is worth it, then allows them to fill out a short form to learn more about how the product works.
SICK SEO is an effective method for B2B marketers to build a list. You can offer a free ebook, webinar, a free trial or any other type of content to entice your audience to sign up in exchange for their contact details.
Headache Trackers
At the point of consideration, which is when the client has identified their issue and is researching solutions, content should inform customers about the causes of headaches and solutions. Examples include infographics that share data on the top causes of headaches, or white papers that present exclusive research on the science behind headache cures. White papers often require users to supply their email address as a condition of access. This helps build trust and authority for the brand among potential customers. Minen says that headache trackers, which allow users to track their levels of stress and food intake, could be beneficial for the consideration stage. Minen advises users to be cautious when drawing conclusions based on the data from their tracking. It might not be an accurate reflection of triggers for headaches.